FIFA encourages its Official Partners to be more than merely the names on the advertising boards around the world's most famous football stadia, and welcomes ideas and initiatives from the corporate world which may serve the future of the sport, providing children from all over the world with unforgettable and unique access to their role models, the football stars of today

FIFA's Official Partners help to fund and to promote events, whilst also providing invaluable services for FIFA-organised activities. FIFA events have been able to assume worldwide importance thanks to the advertising money invested by the Official Partners - high profile brands whose participation raises both the equity and the recognition of the events.

These various companies have all demonstrated an attachment to FIFA values, illustrating their belief in the driving forces behind the world football's governing body through their financial support and organising of programmes, promotions and activities around the events. The partners' return for this investment is unparalleled brand exposure and the positive image and value transfer that only the FIFA World Cup" and other FIFA events can bring.